Client: Audi
Year: 2017
Role: Art direction, Web Design & Concept
The Doll That
Chose To Drive
Toy cars have always been seen as boys' toys and dolls as girls' toys. That way of thinking influences the future relationship that women will have with cars.
So last Christmas we launched "The doll who chose to drive". An animated film with a clear message: Playing, just like driving, shouldn't be a matter of gender.
We also created two real toys based on the stars of the film: a doll and a car.
Selected Works
Cyberpunk: Webpage conceptART DIRECTION, CONCEPT, GRAPHIC DESIGN
Deru: a platform for unique designART DIRECTION, CONCEPT, GRAPHIC DESIGN
WHO & UNICEF - JRF 2Oth AnniversaryART DIRECTION, CONCEPT, GRAPHIC DESIGN
Audi One DayART DIRECTION, CONCEPT, WEB DESIGN
The Doll That Chose To DriveART DIRECTION, CONCEPT, WEB DESIGN
Paul promotion - BarcelonaART DIRECTION, CONCEPT, GRAPHIC DESIGN
Honest EnvelopesART DIRECTION, CONCEPT, WEB DESIGN
Video inReadART DIRECTION, CONCEPT, WEB DESIGN
Data projectsART DIRECTION, CONCEPT, GRAPHIC DESIGN
Play with OREOART DIRECTION, CONCEPT, WEB DESIGN
Audi A3 SedanART DIRECTION, CONCEPT, WEB DESIGN
Audi TT interactiveART DIRECTION, CONCEPT, WEB DESIGN
Chips AhoyART DIRECTION, CONCEPT, WEB DESIGN
We are Ad TeamART DIRECTION, CONCEPT, MOTION GRAPHICS
The Store of Forgotten WordsART DIRECTION, CONCEPT, WEB DESIGN
Weather report EmailsART DIRECTION, CONCEPT, WEB DESIGN
Škoda, Pim Pum FabiaART DIRECTION, CONCEPT, WEB DESIGN
